Wednesday, January 16, 2013

WHY YOU SHOULD ADVERTISE YOUR HIGH END PROPERTIES INTERNATIONALLY!!!

Foreign Buyers, A Great Target for High End Properties in the USA
According to the National Association of Realtors, more than $82 billion of homes were sold to international buyers in the 12-month period ending in March 2012. Buyers from China and Hong Kong alone accounted for $9 billion in U.S. home sales during that same time period, which doesn’t include the large number of private sales transactions not officially reported.  Zillow.com stated that foreigners it was a 24% increase from 2011.
FOOD FOR THOUGHT:  Foreign investors mostly from China have been buying up real estate in the US in a major way the past few years. Foreign investment contributed to 3% of all real estate investment in just the month of Sept 2011.
“VISAS FOR VERANDAS” was a bill that a group of senators introduced to congress (2011) in aims to entice foreign buyers to snatch up homes in the US by offering them US residential visas in exchange. The bill proposes that foreign buyers who buy a property in the US at least worth $500,000 would be eligible for a new residential (but non-immigrant) category of visa.
Some quick facts:  What’s in this bill?
The proposed visa is not a work visa. So the foreign home buyer is not entitled to work while residing in the US.
The buyer has to live in the house for 6 months out of every year. This means they will be in the US and not working for 6 months at least. This also means you cannot rent out the primary place.
The buyer’s dependents are also eligible for the visa.
The proposed visa is valid only till they continue to own the house.
The house must be bought for at least $250K and total investment must be at least $500K.
The home purchase has to be made in cash – with no bank loans.
In a nutshell, the foreign buyer must be able to put down $500K cash in the US housing market. The US hopes that a substantial amount of foreign buyers would be eagerly interested in this offer and that they would start buying property, everything from commercial property, land, houses, condos, even short sale properties and foreclosed homes.
There is already the EB-5 Green Card category that enables foreigners to invest $500,000 in the US ($250K in certain areas) in exchange for a Green card. The EB5 gives you instant access to permanent residency, allows you to work in the US and does not restrict you to living in the place where you invest. The EB5 is a much better alternative for people who have $500K at their disposal to do a down payment.
So if you have listed a high-end property that is unique and picturesque, it more than likely would appeal to these international affluent buyers.  Some realtors don’t consider the valuable asset marketing internationally has to offer their business.  Having an international internet web presence as well as applying to Travel, Residential and Architectural magazines to be featured could greatly assist you in breaking the curse that most high end properties have in America…Most sit on the market anywhere from six to 12 months because they don’t receive proper marketing and advertising.  Small minds = no results.  You have to think big and go big to get the big fat commissions.
Our company is working towards implementing marketing strategies that will get our property listings more exposure on the international real estate market.  We strives for perfection daily. Although we know perfect isn’t always possible, we refuse to settle for adequate and intend on moving towards innovative techniques that will increase our visibility globally.  Louisiana happens to be the little southern state with a lot of appeal.  Because of Louisiana’s historical ties to both France and Spain, we have cultivated a diverse population and the sense of intrigue to other cultures.  The festivals, the food, the music popularity are all appealing to those from other countries.
Right now in our little corner of Louisiana, Denham Springs and surrounding areas have a lot to offer international buyers.  We have the most affordable picturesque and the most appealing home designs than (I believe) anywhere else in the world.  New Construction homes in Livingston Parish that range from $400k on up can truly give you a lot of bang for your buck.  You can easily find a moderately sized mansion for under a million dollars.
 Real Estate Industry PR Consultant- Sonia Percle

 
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